Boost your Income - Avoid the holiday lull
Posted on 24 Jan 2025
We all know that things are hectic leading up to Christmas, everyone is happy while sales are through the roof. Regrouping and setting yourself up for business success in the New Year is important to make sure you are prepared for the year ahead.
Here are a few suggestions to help you get through:
1. Review your holiday performance
- By identifying your top products, you can refine your approach for targeted campaigns that will appeal to your customers.
2. Launch New Year Promotions
- Offering post-holiday discounts, bundles, or exclusive deals to keep customers engaged and attract repeat business.
3. Plan for upcoming holidays
- Leverage upcoming seasonal events like Valentines Day, and Easter promotions. Planning campaigns well in advance to ensure your business stays visible and relevant.
4. Enhance your online presence
- Update your website and create engaging content. Keep your site visible through blog posts, videos, or social media, even if customers are not actively shopping.
5. Use upselling and cross-selling
- Encourage customers to buy complementary products with upselling and cross-selling techniques, increasing your average order value
6. Refine your Marketing Strategy
- Evaluate your post-holiday marketing strategy. Diversify with content marketing, influencer partnerships, or email campaigns to maintain customer engagement.
7. Use Social Media and Paid Ads
- Boost visibility with targeted ads and retargeting campaigns on social media. Continue engaging with your audience through regular posts and interactions
8. Set new business goals
- Create a new sales plan. That could be short, medium and long term and plan around expected slumps.
Stay business savvy and let us help you to stay on top of the sales.
We can work with you to generate ideas and a strategy. Give us a call to find out how.
